Don’t Think It MattersThey Don't Think It Matters

“At this time, clinically relevant dental health studies do not indicate that the seal should be removed from toothpaste that contains polyethylene microbeads,” suggests a statement released by the ADA. The association even rejected a request to remove the seal of approval of the beads. After all, that happened the brand’s parent company made a serious decision to maintain its rapport.

The Right Thing
Decided To Do The Right Thing

The company that makes Crest toothpaste, P&G, was determined to resolve this issue, “We understand there is a growing preference for us to remove the ingredient. So we will.” They are targetting on removing the beads and have made a promise to their buyers that they’ll not be selling any product with beads in it.